Take Your Practice
to the Next Level!
Connect, Engage and Educate Patients
with Video
Healthcare practices that use professional video are building trust, increasing conversions and growing exponentially.
Here’s why:
%
of the information that our brain processes is visual.
%
of people believe that practices with high quality video content are more trustworthy.
%
Healthcare practices that use video get 66% more qualified leads per year!
What Types of Videos Should You Be Creating?
Physician / Practice Profile Videos
Nowadays, patients are researching doctors, dentists and surgeons’ information before scheduling an appointment. They want to know their background, experience, and approach. So, incorporating profile videos on a website can be a wonderful way to “introduce” physicians to potential patients. It “humanizes” and adds credibility to the healthcare professional, making it easier for potential patients to schedule appointments.
Recommended video length: 2:30 minutes
Educational “Tip” Videos
Educational tip videos can be used to educate patients about different conditions, debunk myths, and introduce new practice treatments and techniques. They can also help doctors, dentists or surgeons educate patients on signs, symptoms, ways to prevent health related problems, or educate on recent medical news. Tip videos make great conversation starters with patients and can be easily shared on social channels, helping you establish your expertise.
Recommended video length: 30-60 seconds
Welcome “Tour” Videos
Welcome “tour” videos can introduce patients to a hospital, clinic, practice, or healthcare system by showcasing facility and featured services. They can also highlight unique technology and give potential patients a glimpse of the culture and atmosphere of your healthcare facility. Welcome tour videos also eliminate the need to have dedicated staff taking time from busy schedules to show patients “around” and are a great tool for recruitment of practice talent/staff.
Recommended video length: 60-90 seconds
Patient Testimonial Videos
Consumers are more likely to trust other consumer’s recommendations than any piece of advertising. This is the true power of patient testimonials. They express words from the unbiased who most likely experience the same problems other potential patients are currently experiencing. Patient testimonial videos also answer a lot of the frequently asked questions patients might have and are a great way to show before and after images for plastic surgeons.
Recommended video length: 60-90 seconds
What Our Clients Say About Us
“Highly recommend Brios Media for all of your video production needs. I’ve worked with Paulo on several projects for my company. All hit the mark and resonate well with our customers.“
“Brios Media has been a pleasure to work with to build our brand! They are a great partner for all our media needs-Thanks for making us look great!“
“We’ve been searching for an affordable, quality solution for our marketing content for quite some time. We’ve finally found it!”
Establish yourself as a thought leader in your market by creating
professional video content that resonates with your target audience.
Are We A Good Fit?
Chances are, your practice does not have the internal capabilities or time to produce high quality, professional video content that is both relevant and effective. Schedule a no-pressure, FREE, 15 minute phone discovery session so we can ask a few questions and find out if we’re a good fit for each other.
Brios Media is a video production company based in Raleigh, North Carolina and serves clients throughout the Research Triangle area.
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