Sometimes the true value proposition of a superior product can only be communicated by showing it. This was our strategy with the Henry Blueskin VP100.
Henry® Company is a leading innovator of Building Envelope Systems® and develops integrated air/vapor barrier, roofing and waterproofing systems to ensure building performance.
This project was a collaboration between Brios Media and Draper DNA marketing agency. Our role was to work with Draper DNA’s creative team to develop and produce a short product video that would highlight the superior quality and benefits of Henry’s Blueskin VP100.
After nailing down the video concept, we set out to secure our location for the shoot. We knew we would need a partially constructed home where the Blueskin could be effectively demonstrated. On top of that, we were also able to get a couple Henry® Company representatives on site to talk about and apply the material on-camera. Rounding out our on-camera interviews would be comments from the home builder as well as the head of the construction team.
Armed with a detailed shot list, 3 camera operators, and our talented collaborators, our 1-day shoot was completed on-time and on-budget. While 2 of our camera operators organized and grabbed footage from the ground, our drone operator captured images from the sky… and boy are they beautiful! There were even some unexpected surprises, such as the idea to film a section of Blueskin unrolling itself, which was used at both the opening and closing of the video.
This project was a joy from beginning to end, and we couldn’t have done it without our committed crew and the creative team at Draper DNA. Healthy collaboration is never guaranteed in our business, but we’re happy to join with such talented people to bring a vision to life. That’s the real magic!
If you’re launching a new product or would like to create a product video, reach out to us today. Fill out the contact form and we’ll set-up a quick discovery phone call of 20 minutes or so. We promise we will never hard-sell.
Brios Media is a video production company based in Raleigh, North Carolina and serves clients throughout the research Triangle area and in all 50 US states.
Learn more about Henry Company here.