Picture this: You’ve invested thousands in generating awareness. Your content is getting views. People are clicking. But somewhere between “interested” and “ready to buy,” prospects vanish. These sales funnel leaks aren’t just costing you conversions, they’re hemorrhaging authority and revenue. The culprit behind these sales
The concept of Hybrid Search involves optimizing your content for both traditional search engines (like Google) and new AI-powered search tools (like ChatGPT, Perplexity, and Google’s AI. While narratives often frame AI search as the death knell for traditional search, the data tells a different story;
Most B2B companies struggle because their marketing is built on features instead of transformation messaging. Buyers don’t move because of faster processing speeds or extra integrations. They move because they see a future version of themselves that feels better than where they are now. That
The Content Marketing Strategy Trap Most B2B marketers are caught in the same trap of creating endless content that gets attention but drives no real results. Blog posts, videos, and social media campaigns flood their calendars. But behind the metrics of “views” and “likes,” there’s
Content repurposing strategy is the secret weapon of top-performing B2B marketing teams. Picture this: your competitor posted their fifteenth video this week while your team struggles to release three quality pieces. Sound familiar? What many marketing directors don’t realize is that you’re fighting the wrong
The digital avatar strategy has completely changed the way I approach B2B content creation. Before I discovered it, I used to dread being on camera. Every filming session felt like a battle between anxiety and perfectionism. Yet as the owner of a video marketing agency,
B2B marketing and content strategy are overflowing with so-called “best practices.” Marketers are urged to churn out blog posts, fine-tune SEO, and collect B2B testimonials as part of their lead generation playbook. Yet, despite all this effort, much of B2B content still falls flat, leaving
The harsh reality of B2B marketing today is this: 60% of buyers have already made their purchasing decisions before they ever speak with a sales representative. Yet, despite this major shift in buyer behavior, 99% of companies are still pushing out generic, one-size-fits-all content that
This month, we interviewed Susan Sykes, owner of Sandler Training by Sales Matters, Inc in Raleigh, NC. Sales Matters is a training company that educates salespeople and sales leaders on proven, systematic methods for creating customer relationships and empowering business development professionals to keep control
I was recently in a discovery meeting with a prospecting client when I asked her “What is your biggest challenge?”. Her response: “We are telling our clients what we do. We are scientific driven and logical with the information we share, but we’re not showing
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