This month, we interviewed Susan Sykes, owner of Sandler Training by Sales Matters, Inc in Raleigh, NC. Sales Matters is a training company that educates salespeople and sales leaders on proven, systematic methods for creating customer relationships and empowering business development professionals to keep control

I was recently in a discovery meeting with a prospecting client when I asked her “What is your biggest challenge?”.  Her response: “We are telling our clients what we do. We are scientific driven and logical with the information we share, but we’re not showing

Today I met Mark for coffee.  During my conversation with this successful Raleigh businessman, he said something that struck me: “We need to learn how to be vulnerable in our marketing and approach to clients”.  Simple and yet, so profound! Yes, there are moments and